Our Story

Empowering Rural India Through Digital Commerce

HillsHaat is India's first dedicated marketplace for authentic hill region products — connecting artisans, SHGs, and farmers directly to conscious buyers across the nation.

Handloom weaving in Uttarakhand hills
Our Mission

Bridging the Gap Between Hills & Homes

India's hill regions are home to generations of skilled artisans, organic farmers, and self-help groups creating extraordinary products — Pashmina shawls, wild forest honey, hand-carved crafts, rare Himalayan spices, and much more.

Yet these creators remain largely invisible to the wider market. HillsHaat was born to change that — we provide them a premium digital storefront, eliminating middlemen, and ensuring fair prices reach the hands that create.

Powered by Veera Foundation — a social enterprise dedicated to rural upliftment in Uttarakhand.

What We Stand For

The principles that guide every decision we make

100% Authentic

Every product is verified genuine — sourced directly from the artisan or farmer who created it.

Fair Trade First

No middlemen. Sellers receive 85%+ of the sale price — far above the industry standard.

Sustainable Impact

Eco-conscious packaging, carbon-neutral shipping goals, and zero-waste artisan practices.

Community Driven

We partner with 50+ SHGs and cooperatives, providing training, logistics, and market access.

500+
Products Listed
120+
Verified Sellers
15,000+
Happy Customers
18
Districts Covered

Our Journey

2023 — The Seed

Veera Foundation identified that Uttarakhand's rural artisans were losing 40-60% of their earnings to middlemen. The idea for a direct-to-consumer digital marketplace was born.

2024 — Building Bridges

Partnered with 50+ SHGs and cooperatives across 18 districts. Conducted digital literacy workshops for 200+ rural entrepreneurs, onboarding them to the platform.

2025 — Growth & Impact

Crossed 15,000 customers nationwide. Launched same-day dispatch, Razorpay integration, and vendor dashboard. On track to become India's largest hill-product marketplace.

The Future

Expanding to Himachal Pradesh, Northeast India, and Jammu & Kashmir. Goals: 1,000 sellers, 50,000 customers, and India's most trusted brand for authentic hill products.

Join the Movement

Whether you're an artisan looking to sell or a buyer who values authenticity — HillsHaat is your platform.